Ecommerce software is a critical tool for any small business, and many great options exist in the market. In this article, we’ll look at shopify, one of the most popular ecommerce platforms on the market. It offers several benefits, making it an ideal platform for businesses of all sizes. But is shopify the best ecommerce software for SMEs? In this article, we’ll look at some of the pros and cons of using shopify for your ecommerce business and help you decide if it’s the right choice.
Pros Of Shopify Ecommerce Software For SMEs
A recent study shows that in 2023 around 218.8 million people will shop online in U.S. Shopify has become one of the most popular online business platforms for companies of all sizes. It’s user-friendly, affordable, and has multiple options. Here are some of the pros of using Shopify:
Easy Software Interface
Shopify is an easy-to-use ecommerce software for SMEs having an intuitive interface. There are many tutorials available to help new users get started. The Shopify platform is very versatile, so that you can use it for various businesses. It offers custom branding and social media integration.
Shopify has multiple features specific to SMEs and can be customized to fit your business needs. For example, you can set up custom pages and checkout processes, manage your inventory, and track your sales data from within the platform. Plus, if you ever need help setting up or customizing your store, the team at Shopify is always happy to help.
Multiple Features And Customizable Toolset
Shopify is a customizable ecommerce software for SMEs offering several features. These include:
- Multiple platforms: Shopify can be used on both desktop and mobile devices, making it easy to access from anywhere.
- Customizable toolset: Over 3.9 million ecommerce businesses are running on the Shopify platform. It has a wide range of customizable tools per the needs of different businesses. This means there is no requirement to hire an expensive consultant to set up your shopify account, and you can make changes without reinstalling the software.
- Flexible pricing: Shopify offers a variety of pricing options for users, including free plans with limited functionality and paid plans with more features. This makes it easy for SMEs to find the plan that best suits their needs.
- Secure platform: Shopify is one of the most secure ecommerce software for SMEs, with options such as two-factor authentication and encrypted data storage. This means that your business data is safe from theft or unauthorized access.
Low Barrier Of Entry
Shopify is a cost-effective ecommerce platform that is suitable for smaller businesses. It has a low barrier of entry, meaning that starting a business with shopify is relatively easy compared to other ecommerce platforms
Finally, one of the most significant benefits of using shopify for SMEs is its scalability. As your business grows, so does your store – no matter how large or small it is. With shopify, you can easily add new features and functionality without worrying about scaling your infrastructure or abandoning ship altogether.
Cons of Shopify Ecommerce Software for SMEs:
Overall, Shopify is a powerful ecommerce software for SMEs platform that provides many benefits. However, some costs are also associated with using it, which should be considered before making a final decision.
One limitation is that the platform is not much customizable. Businesses cannot create their templates or designs, which can be a hindrance to their way of success. Additionally, Shopify does not offer many marketing tools, so businesses have to spend more money on advertising or marketing efforts. While many customizable features are available through Shopify’s builder tool, some elements (like designs) are more flexible than those offered by other platforms like WordPress.
No Access to Email Hosting
One of the main cons of using Shopify for small businesses is that they need access to email hosting and, therefore, cannot send or receive email notifications. This can be a significant obstacle for small businesses that rely on email communication to run smoothly. Moreover, Shopify is expensive, and some features are not available in free versions.
Another downside of Shopify is that it charges a transaction fee for each sale made through the platform. This can add up quickly if your business relies on regular sales transactions. Additionally, you may be subject to additional fees if you have a large inventory or sell items through third-party suppliers.
Should SMEs Invest In Shopify?
Yes! Shopify is a fantastic asset for SMEs looking to expand their business. Its user-friendly interface makes it perfect for those with limited technical knowledge. Shopify allows enterprises to customize and manage their online presence while providing integrated ecommerce options, a digital payment provider, and enterprise-level security.
Shopify has various built-in marketing options while also offering the opportunity to integrate more advanced third-party marketing tools. It has low starting costs; thus, businesses can save money while still having access to all the necessary features that any modern business needs. All in all, Shopify offers advantages for companies that are adaptable, cost-effective, and secure – essential qualities for any successful SME.
How Can DEHA Help SMEs Build Their Ecommerce Brand On Shopify?
DEHA is committed to offering cost-effective solutions for SMEs wanting to build their ecommerce brand on Shopify. Our knowledgeable team has the expertise to create a customized platform from scratch or optimize an existing one.
We provide tailored support so that businesses can leverage their online presence and capitalize on their digital potential. From installation and setup to theme design and customization, we have the solutions to ensure companies succeed in the ever-evolving ecommerce landscape. DEHA provides a comprehensive suite of services to set up ecommerce software for SMEs at competitive prices and help them achieve their unique goals.