We believe that happiness can be continuously passed on, creating limitless value. This is achieved by ensuring both material and spiritual well-being, along with opportunities for personal growth and fulfillment for every employee; by enhancing experiences, building trust, and efficiently solving problems for our customers; by safeguarding financial health and increasing returns for our investors; by nurturing sustainable, harmonious relationships with our suppliers; and by serving the community with a sense of responsibility and compassion, contributing to broader social development.